The #1 Shift Founders Need to Make to Scale Smarter
- KyAlea Monma
- 15 hours ago
- 2 min read
You’re looking at your numbers… but are you tracking the right ones?
Most founders track their revenue, ROI, number of clients, or followers—and call that strategy.
But those are lag measures. They’re the results of things you’ve already done.
By the time you see those numbers, the work that created them is already over. You can’t go back and change the past. Lag measures give you information, but they don’t give you power.
That’s where lead measures come in.
The Difference Between Lag and Lead Measures
Lag measures = outcomes.
They tell you what happened.
Revenue, conversions, engagement—these are all lagging indicators. They’re valuable, but they’re reactive.
Lead measures = actions.
They tell you what to do to make the outcome happen.
These are the habits, systems, and repeatable steps that drive results.
You can’t force someone to buy from you.
But you can track how many meaningful conversations you start each week.
You can’t control the number of new followers.
But you can control how consistently you share content that builds trust.
Lead measures are predictive and proactive.
They’re your power moves.
Why This Shift Changes Everything
When you start focusing on lead measures, you stop spinning your wheels.
You stop chasing visibility and start building traction.
You begin identifying what actually works—and doing more of that with intention.
This is how you build a business that’s sustainable, scalable, and clear in its direction.
It’s how you stop reacting and start leading.
But to identify your most effective lead measures, you need clarity at your foundation.
This Is Where Your Brand Comes In
Your brand is more than visuals or clever copy.
It’s the source code of your business—your purpose, positioning, and promise.
When you're clear on your Brand DNA, everything aligns:
You know which actions build trust and momentum.
You speak directly to the people who need your offer.
You stop doing what everyone else is doing and focus on what works for you.
Brand clarity creates business clarity.
And with clarity, your lead measures become obvious.
No more guessing. No more wasted effort.
The Formula for Scaling Smarter:
Stop reacting to lag measures. Use them as data, not direction.
Identify and track your lead measures. Make them simple, specific, and consistent.
Anchor it all in your Brand DNA. Align every action with who you are and who you serve.
Ready to Stop Guessing and Start Growing?
You don’t need more hustle.
You need more clarity, alignment, and focus on what truly works.
Start with your Brand DNA Blueprint.
Your clarity is your power.
And your power is in your lead measures.
📍 Book a free Brand Clarity Call and let’s pinpoint where your energy will make the biggest impact.
